Privacy Policy
Effective Date: February 2026
Last Updated: September 26, 2026
1. Our Commitment to Your Privacy
Peach Ventures LLC, doing business as I am Awaken, respects your privacy and is committed to handling personal information responsibly, transparently, and with appropriate care.
This Privacy Policy explains how Peach Ventures LLC dba I am Awaken ("I am Awaken," "Company," "we," "us," or "our") collects, uses, processes, stores, protects, and discloses personal information in connection with AlphaMshihiri.com and the products, programs, services, media properties, communications, and digital experiences operated by or on behalf of the Company.
Peach Ventures LLC dba I am Awaken operates content and services through public-facing brands that may include Alpha Mshihiri, Coach Alpha, and Modern Mystic Alpha.
Our objective is simple: collect information for legitimate purposes, use it responsibly, protect it appropriately, and provide meaningful choices concerning how you interact and communicate with us.
2. Scope of This Privacy Policy
This Privacy Policy applies to information collected through AlphaMshihiri.com and Company-operated services that link to or incorporate this Policy, including:
Websites and landing pages;
Coaching services;
Courses and educational programs;
Masterclasses and workshops;
Memberships and communities;
Assessments and surveys;
Digital products and downloads;
Books and publications;
Podcasts and media;
Events;
Speaking engagements;
Appointment and booking systems;
Customer-support channels;
Email communications;
SMS/text messaging;
Newsletters;
Forms and applications;
Membership portals;
Social-media interactions;
AI-assisted features; and
Other products or services operated by or on behalf of Peach Ventures LLC dba I am Awaken that reference this Policy.
Separate agreements, disclosures, consent notices, or program-specific terms may supplement this Policy.
3. Brands, Program Families, Products and Future Offerings
Peach Ventures LLC dba I am Awaken develops educational, coaching, personal-development, media, and related offerings through various brands, programs, and product families.
Public-facing brands may include:
Alpha Mshihiri
Coach Alpha
Modern Mystic Alpha
Our media properties currently include:
Deep Dive with Alpha
The Promised Marriage
Our principal program families currently include:
Finding Me™
Confidence That Transforms™
Love Without Labor™
Individual products and services may exist within these broader program families.
For example, offerings associated with Confidence That Transforms™ may include Interview Confidence Blueprint™, Feeling Is The Secret™, and other related programs, courses, resources, or services.
Offerings associated with Love Without Labor™ may include the Say It With Love™ Mini-Series and other relationship, communication, identity, or personal-development products and services.
Finding Me™, Confidence That Transforms™, Love Without Labor™, and other Company-operated program families may expand over time to include additional courses, coaching experiences, assessments, workshops, memberships, masterclasses, events, digital resources, communities, and related offerings.
Unless a specific offering provides a separate privacy notice, this Privacy Policy applies to current and future products and services operated by or on behalf of Peach Ventures LLC dba I am Awaken that link to, reference, or incorporate this Policy.
The inclusion of a future product or service within the scope of this Privacy Policy does not, by itself, constitute consent to receive marketing communications about that product or service. Marketing communications, including marketing SMS messages, remain subject to the consent and communication preferences described below.
4. Information We Collect
The information we collect depends upon how you interact with us.
Information You Provide Directly
We may collect information such as:
First and last name;
Email address;
Telephone or mobile number;
Mailing or billing address;
Company or organization;
Professional title or occupation;
Country, state, or general location;
Account information;
Membership information;
Program or course selections;
Coaching interests;
Personal-development interests;
Event registrations;
Podcast guest applications;
Speaking and media inquiries;
Appointment and scheduling information;
Survey responses;
Assessment responses;
Testimonials and reviews voluntarily provided;
Customer-support requests;
Information submitted through website forms;
Materials or files voluntarily uploaded;
Communications exchanged with us;
Email communication preferences;
SMS communication preferences;
Marketing SMS consent records;
Non-marketing SMS consent records;
SMS opt-out records; and
Other information you voluntarily provide.
When participating in coaching or educational programs, you may voluntarily provide information concerning your goals, experiences, relationships, career, confidence, finances, personal development, or other matters relevant to the service requested.
Please use discretion when providing sensitive information.
Unless specifically requested and reasonably necessary for a particular service, please do not submit medical records, Social Security numbers, government identification numbers, financial-account passwords, account credentials, or similarly sensitive information through general website forms.
5. Payment and Transaction Information
When you purchase a product, program, coaching service, membership, event, or other offering, payment information may be processed through independent payment processors.
Transaction-related information may include:
Name;
Billing information;
Purchase amount;
Product or service purchased;
Transaction date;
Payment status;
Refund status; and
Limited payment-related identifiers supplied by the processor.
We generally do not directly store complete payment-card numbers when payment processing is performed by an independent payment processor.
The processor's own privacy and security practices may apply to information processed directly by it.
6. Information Collected Automatically
When you interact with AlphaMshihiri.com, certain technical or usage information may be collected automatically.
This may include:
Internet Protocol address;
Browser type;
Device type;
Operating system;
Pages visited;
Time spent on pages;
Referral source;
Approximate geographic information;
Website interactions;
Cookie identifiers;
Session information;
Analytics data;
Advertising attribution information; and
Campaign or conversion information.
We may use cookies, pixels, tags, analytics tools, and similar technologies, subject to applicable law and our Cookie Policy.
7. How We Use Personal Information
We may use information to:
Operate AlphaMshihiri.com;
Respond to inquiries;
Provide requested information;
Deliver coaching services;
Provide courses and educational programs;
Administer memberships and communities;
Create and maintain accounts;
Process registrations;
Schedule appointments;
Send appointment confirmations and reminders;
Administer events;
Process purchases;
Deliver digital resources;
Provide customer support;
Personalize appropriate learning experiences;
Maintain participant and customer records;
Communicate regarding programs or services;
Send program and course information;
Send event information and reminders;
Process podcast guest applications;
Coordinate media appearances;
Respond to speaking inquiries;
Deliver newsletters and educational resources;
Send marketing communications where appropriate consent or another lawful basis exists;
Send SMS communications according to the applicable consent;
Maintain and document SMS consent and opt-out records;
Measure website and program performance;
Improve our programs and services;
Conduct analytics;
Maintain website and system security;
Detect or prevent fraud, abuse, or unauthorized activity;
Protect intellectual property;
Maintain accounting, transaction, and business records;
Establish, exercise, or defend legal rights; and
Comply with applicable legal obligations.
We may use aggregated or de-identified information for research, analytics, educational development, program improvement, and business planning where such information does not reasonably identify an individual.
8. Coaching and Participant Information
We recognize that coaching and personal-development conversations may involve personal information.
Information voluntarily shared in connection with coaching is used primarily to provide the coaching or educational experience requested and to administer the relationship.
Our handling of coaching relationships is further addressed in our Coaching Policy.
Coaching confidentiality is not equivalent to legally privileged confidentiality associated with certain licensed professional relationships.
Information may be disclosed where required by law, valid legal process, or where otherwise legally permitted and reasonably necessary to protect legal rights or address serious safety concerns.
9. General Information Sharing
We do not sell or rent personal information for third parties' independent marketing purposes.
We may engage service providers and subcontractors to perform legitimate business functions on our behalf.
These functions may include:
Website hosting;
Customer relationship management;
Course and membership technology;
Payment processing;
Email delivery;
SMS delivery and communications infrastructure;
Scheduling;
Cloud storage;
Analytics;
Customer support;
Accounting;
Security;
Fraud prevention; and
Professional services.
These providers may process information only as reasonably necessary to perform services for us and subject to applicable contractual, confidentiality, security, and legal requirements.
We may also disclose appropriate information:
At your direction;
With your consent;
To fulfill a service you request;
To comply with applicable law or valid legal process;
To prevent or investigate fraud or abuse;
To enforce our agreements;
To protect our rights, property, users, or safety; or
As otherwise permitted or required by law.
Special Rule for Mobile Information and SMS Consent
The general information-sharing provisions above do not authorize the sale, sharing, rental, or transfer of mobile information, SMS opt-in data, or text-message consent to third parties or affiliates for their independent marketing or promotional purposes.
The specific protections contained in the SMS Privacy section below control with respect to mobile information and SMS consent.
10. SMS/Text Messaging Privacy
Peach Ventures LLC dba I am Awaken may use SMS/text messaging for individuals who have provided the applicable consent or where the communication is otherwise permitted by applicable law.
Depending upon the applicable opt-in and your interaction with us, messages may be sent in connection with I am Awaken, Alpha Mshihiri, Coach Alpha, Modern Mystic Alpha, Company-operated programs, products, podcasts, events, appointments, customer service, or educational services.
The specific sender, message purpose, and applicable consent should be reasonably identifiable from the opt-in experience.
Our SMS program may include both marketing/promotional and non-marketing/service-related communications.
11. Marketing SMS Communications
Where you affirmatively consent to marketing SMS communications, messages may include:
Promotions;
Special offers;
Program announcements;
Product information;
Course or masterclass announcements;
Event announcements;
Podcast and media updates;
Educational content;
New-resource announcements;
Relevant service updates; and
Other promotional communications consistent with the applicable opt-in.
Message frequency may vary. Message and data rates may apply.
Consent to marketing SMS communications is voluntary and is not a condition of purchasing goods or services.
12. Non-Marketing SMS Communications
Where you consent to non-marketing SMS communications, messages may include:
Customer-support communications;
Responses to inquiries;
Information you requested;
Appointment confirmations;
Appointment reminders;
Scheduling or rescheduling updates;
Purchase-related information;
Program information;
Course notifications;
Event reminders;
Account information;
Service notifications; and
Other informational communications consistent with the applicable opt-in.
Message frequency may vary. Message and data rates may apply.
Consent to non-marketing communications does not automatically constitute consent to receive marketing or promotional SMS messages.
13. Separate Marketing and Non-Marketing SMS Consent
Where we collect consent for both marketing and non-marketing SMS communications through a website form or similar consent mechanism, the consent choices are presented separately.
You may be given the opportunity to choose:
Marketing SMS communications;
Non-marketing/service SMS communications;
Both; or
Neither.
Selecting one category does not automatically enroll you in the other.
Providing your telephone number alone does not constitute consent to receive marketing SMS communications.
Acceptance of our Terms of Use or Privacy Policy does not, by itself, constitute marketing SMS consent.
SMS consent is not automatically created merely because you:
Visit our website;
Submit a general form;
Create an account;
Purchase a product;
Download a resource; or
Participate in a program.
Where affirmative SMS consent is required, it must be separately obtained.
14. SMS Consent Is Voluntary
Where website forms are used to collect SMS consent, applicable consent selections are intended to require affirmative action.
SMS consent options should not be preselected.
Where both marketing and non-marketing messaging choices are offered, they should be separately selectable.
Consent to receive marketing SMS messages is not a condition of purchasing goods or services.
A person should not be required to accept optional SMS marketing merely to submit an otherwise eligible form, complete a purchase, or request a service.
15. SMS Message Frequency and Charges
Message frequency may vary.
Frequency depends upon factors such as:
The communications you selected;
Programs in which you participate;
Appointments;
Purchases;
Customer-support activity;
Events;
Information requested;
Subscription preferences; and
Other interactions with us.
Recurring marketing communications may be sent to subscribers who have provided the applicable consent.
Message and data rates may apply.
Your mobile carrier's standard messaging, data, and other charges may apply.
16. SMS Opt-Out
You may withdraw from an applicable SMS messaging program at any time by replying:
STOP
After a valid STOP request is processed, you may receive one final confirmation message acknowledging your opt-out.
No additional messages covered by that opt-out will be sent unless you subsequently provide new valid consent or otherwise initiate communications in a manner permitted by applicable law.
Where different numbers or distinct messaging programs are used, an opt-out may apply to the applicable sender or messaging program.
17. SMS Assistance
For SMS assistance, reply:
HELP
You may also contact us at:
Email: [email protected]
Phone: 1-855-508-8116
Wireless carriers are not liable for delayed or undelivered messages.
18. Mobile Information and SMS Consent — Required Non-Sharing Protection
The following applies specifically to mobile information, SMS opt-in information, and text-message consent:
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
In addition:
We do not sell SMS opt-in data or consent;
We do not rent SMS opt-in data or consent;
We do not provide SMS consent to lead generators;
We do not provide SMS consent to unrelated businesses so they may independently market to you; and
SMS consent obtained for our messaging program is not treated as transferable consent for another independent sender.
Service providers and subcontractors supporting CRM administration, customer service, messaging infrastructure, communications delivery, or similar operational functions may process information only as reasonably necessary to perform those services on our behalf.
Such processing does not authorize those service providers to use your SMS opt-in information or consent for their independent marketing or promotional purposes.
19. Brand and Program Relationships Do Not Automatically Transfer SMS Consent
Peach Ventures LLC dba I am Awaken operates multiple brands, program families, products, and media properties.
This Privacy Policy may apply broadly across those Company-operated offerings.
However, the broad application of this Privacy Policy does not mean that consent given for one SMS sender, campaign, purpose, or message category may automatically be treated as consent for every other brand, program, campaign, or message purpose.
SMS communications will be governed by the applicable consent obtained from you.
Where additional or materially different consent is required, we will endeavor to obtain it before sending the applicable messages.
This distinction allows this Privacy Policy to protect information across current and future Company offerings without treating privacy-policy coverage as unlimited marketing consent.
20. SMS Consent Records
We may maintain records reasonably necessary to document and administer SMS consent.
Records may include:
Mobile telephone number;
Date and time of consent;
Consent language presented;
Form, page, keyword, or other source through which consent was obtained;
Marketing consent selection;
Non-marketing consent selection;
Applicable sender or campaign;
Program associated with the request;
Consent status;
Opt-out request;
Date and time of opt-out; and
Other records reasonably necessary to demonstrate consent.
Such records may be retained for compliance, legal, regulatory, operational, fraud-prevention, auditing, and dispute-resolution purposes.
21. Withdrawal and Re-Enrollment
You may withdraw SMS consent through the applicable STOP process.
If you later wish to receive SMS messages again, you may be required to complete a new opt-in or otherwise provide valid consent.
Previous consent should not be treated as permanently effective after it has been validly withdrawn.
22. Email Communications
We may use email to provide:
Requested information;
Account information;
Purchase confirmations;
Coaching communications;
Course information;
Appointment information;
Event information;
Customer support;
Requested resources;
Newsletters;
Educational content;
Podcast updates;
Program announcements; and
Promotional communications consistent with applicable law and your preferences.
Marketing emails generally include an unsubscribe mechanism.
Unsubscribing from marketing email does not necessarily prevent necessary transactional, account, purchase, booking, or service communications.
SMS and email preferences are separate. Opting out of one communication channel does not necessarily opt you out of another.
23. Cookies and Similar Technologies
AlphaMshihiri.com may use cookies and similar technologies to:
Operate essential website functions;
Maintain sessions;
Remember preferences;
Improve navigation;
Understand website usage;
Measure performance;
Analyze traffic;
Attribute campaigns;
Support advertising or remarketing where permitted; and
Improve our services.
Cookies may include essential, functional, analytics, and marketing technologies.
Where required by applicable law, non-essential technologies will be subject to applicable consent requirements.
Additional information may be provided in our Cookie Policy.
24. Analytics and Advertising
We may use analytics and advertising technologies to understand how people discover and interact with our website, content, and services.
Depending upon the technology used, information may include device identifiers, browser information, IP address, referral source, pages viewed, website interactions, and conversion activity.
Nothing in this section authorizes us to sell or share SMS opt-in data or text-message consent with third parties or affiliates for their independent marketing or promotional purposes.
25. Artificial Intelligence and Automated Technologies
We may use artificial intelligence, automation, or related technologies to support legitimate business functions such as:
Organizing information;
Administrative workflows;
Customer support;
Content development;
Educational personalization;
Analysis;
Communication support; and
Program improvement.
Where third-party technology providers process personal information on our behalf, we seek to use them in a manner consistent with this Privacy Policy and applicable contractual and legal requirements.
Do not submit unnecessary highly sensitive information through AI-assisted or general interactive features.
AI-assisted technologies are not intended to replace appropriate professional or human judgment where such judgment is necessary.
26. Children's Privacy
Our general website, coaching services, educational products, and marketing programs are intended primarily for adults.
Our marketing SMS programs are intended for individuals who are at least 18 years old or the applicable age of majority unless a specific offering expressly provides otherwise.
We do not knowingly collect personal information from children under 13 through services directed to the general public.
If you believe a child has improperly provided personal information to us, please contact us so the matter can be reviewed.
27. Data Security
We use commercially reasonable administrative, organizational, and technical safeguards designed to protect personal information against unauthorized access, disclosure, misuse, alteration, loss, or destruction.
Safeguards may include:
Access controls;
Authentication measures;
Password protections;
Secure technology providers;
Encryption where appropriate;
Administrative procedures;
System monitoring; and
Vendor-management practices.
No electronic transmission or storage system can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.
28. Data Retention
We retain personal information for as long as reasonably necessary for legitimate purposes, including to:
Provide requested services;
Maintain accounts;
Administer coaching relationships;
Deliver programs;
Process transactions;
Maintain accounting and tax records;
Document communication preferences;
Document SMS consent;
Document opt-out requests;
Provide customer support;
Resolve disputes;
Prevent fraud;
Protect legal rights;
Comply with contracts; and
Meet applicable legal requirements.
Retention periods may vary depending upon the nature of the information and applicable obligations.
When information is no longer reasonably required, it may be deleted, anonymized, aggregated, or securely disposed of according to applicable requirements and business practices.
29. Your Privacy Choices and Rights
Depending upon where you reside and applicable law, you may have rights concerning your personal information.
These may include rights to request:
Access;
Correction;
Deletion;
Information regarding certain processing or disclosures;
Withdrawal of certain consent;
Opt-out from marketing communications; and
Other rights established by applicable privacy laws.
Not every right applies in every jurisdiction or circumstance.
We may need to verify your identity before processing certain requests.
We may retain information where reasonably necessary or legally permitted to complete transactions, comply with law, prevent fraud, protect legal rights, resolve disputes, or maintain evidence of communication preferences and opt-out requests.
To withdraw from an applicable SMS messaging program, reply STOP.
30. Third-Party Websites and Services
Our website and communications may contain links to independent websites, payment services, social networks, podcast platforms, scheduling systems, research sources, and other third-party services.
We do not control independent third parties and are not responsible for their privacy, security, content, products, or practices.
When you interact directly with another service, its own privacy policy and terms may apply.
31. Social Media
We may maintain profiles and publish content on independent social-media and content platforms.
When you interact with us through those services, information may be processed by both us and the applicable platform according to the platform's own privacy practices.
Information you voluntarily publish publicly may be visible to other people.
32. Testimonials, Reviews and Success Stories
We may invite customers or participants to voluntarily provide testimonials, reviews, feedback, or success stories.
We will not knowingly publish personally identifying testimonial content attributed to you without appropriate permission.
Providing a testimonial is voluntary and is not required to receive our services.
Where a separate testimonial or media release applies, that agreement may establish additional permitted uses.
33. Podcast Guests, Events and Media Participants
If you apply to participate in Deep Dive with Alpha, The Promised Marriage, or another Company-operated podcast, event, interview, workshop, or media production, we may collect information reasonably necessary to evaluate, schedule, prepare, record, publish, distribute, or promote your participation.
Information may include:
Name;
Biography;
Professional information;
Contact information;
Website;
Social-media information;
Photograph;
Proposed topics;
Scheduling information;
Audio or video recordings; and
Related communications.
Separate media releases or participation agreements may apply.
34. Business Transactions and Organizational Changes
If Peach Ventures LLC undergoes a merger, acquisition, financing, restructuring, sale of assets, or similar legitimate business transaction, certain business records and information may be transferred or disclosed as permitted by applicable law.
However, SMS opt-in data and text-message consent will not thereby become permission for another independent business or sender to use that consent for its own marketing or promotional purposes.
Where a different sender requires consent to send marketing SMS communications, appropriate consent must be obtained as required by applicable law and messaging requirements.
35. Legal and Regulatory Disclosures
We may disclose information where reasonably necessary to:
Comply with applicable law;
Respond to valid legal process;
Investigate fraud or unlawful activity;
Enforce agreements;
Protect intellectual property;
Protect legal rights, property, or safety; or
Meet lawful regulatory obligations.
Such disclosure does not grant recipients permission to use SMS opt-in information or consent for unrelated marketing purposes.
36. International Visitors
AlphaMshihiri.com may be accessible outside the United States.
Our operations are primarily based in the United States, and information may be processed or stored in the United States or other locations where service providers operate.
Where applicable privacy law imposes additional requirements, we will endeavor to handle information consistently with those requirements.
37. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
Our services;
Program families;
Technology;
Business practices;
Privacy requirements;
Messaging practices;
Security practices; or
Applicable law.
The "Last Updated" date at the beginning of this Policy will identify the current version.
The introduction of a new product within an existing Company program family does not necessarily require a new Privacy Policy where the product's data practices are already covered by this Policy.
However, if we materially change how personal information is collected, used, disclosed, or processed, we may provide additional notice or obtain consent where required.
38. Relationship to Other Company Policies
This Privacy Policy should be read together with applicable Company policies and agreements, including:
Terms of Use;
SMS Messaging Terms & Conditions;
Coaching Policy;
Refund & Satisfaction Guarantee;
Cookie Policy;
Accessibility Statement;
Coaching & Educational Disclaimer;
Copyright & Intellectual Property Policy; and
Applicable program-specific agreements.
Where a specific privacy notice applies to a particular service, that notice may supplement this Policy.
39. Contact Us
Questions, concerns, or privacy requests regarding this Privacy Policy may be directed to:
Peach Ventures LLC dba I am Awaken
AlphaMshihiri.com
Email: [email protected]
Phone: 1-855-508-8116
Mailing Address: P.O. Box 391, Maple Plain, MN 55359
For SMS assistance:
Reply HELP
To opt out of an applicable SMS messaging program:
Reply STOP
We are committed to addressing legitimate privacy questions and concerns professionally and appropriately.
© 2026 Peach Ventures LLC dba I am Awaken. All Rights Reserved.